Sentimentality over the past is known as nostalgia. Why do certain scents bring back memories or evoke an emotion? That is because olfactory is linked to the emotional center of the brain—the limbic system (Reid, Wildschut, Sedikides, 2015). This explains why many people like the smell of play-doh (even though it is not a particularly lovely aroma)—the same goes for cucumber melon, a scent that is now reminiscent of the ‘90s.
These nostalgic associations are essential because you can influence your atmosphere and surroundings to evoke positive memories and emotions. Sometimes aromas can be unexpected, which is why we experiment with mixing various fragrances to capture unique scents.
Fragrances are powerful tools to build better atmospheres and create memories. I am invested in using quality products and taking the time to curate aromas that evoke positive memories. Each candle is hand-poured and patiently curated for at least two weeks so that the fragrance oil binds with the wax and gives you the best aroma when you burn your candle.
Reid, C. A., Green, J. D., Wildschut, T., & Sedikides, C. (2015). Scent-evoked nostalgia. Memory, 23(2), 157–166. https://doi.org/10.1080/09658211.2013.876048